BOF Star Lee Min Ho for LG Optimus

Boys Over Flower star Lee Min Ho is LG Optimus GT540 ambassador.

LG Electronics and Lee Min Ho teams up to promote their Android-powered smartphone in Asia - the LG Optimus GT540.

“I am really delighted to be the newest brand ambassador for the LG Optimus GT540. This will be an opportunity for me to reach out to my other Asian fans like those in the Philippines,” says the Korean star. Lee Min Ho will be sharing his favorite Android apps soon through the LG Optimus Advisor application.

“We are delighted to be able to have a chance to collaborate with Lee Min Ho,” said Mr. Raymond Hernandez, corporate marketing head of LG Electronics Philippines. “He is one of the most popular TV icons in Asia and his smart image exemplifies the core values of LG Optimus...We are confident that the LG Optimus GT540 will appeal to consumers in the Philippines, especially those who have yet to experience the benefits of using a smartphone.”

LG Optimus is now available in the Philippines priced at P12,900. More so with Lee Min Ho, LG expects its chic design, easy-of-use, and powerful functions to appeal especially for first-time smartphone users.