Friday, October 1, 2010

Gerald Anderson, Kim Chiu, Bea Alonzo, and Efren, Joins Jericho in Chowking

Have you noticed a fresh change with Chowking? Together with their new red 'CK' logo, they are also driving a new message - 'Tikman Ang Tagumpay.'

With an inspired, driven, and hard-working ideals pertaining to a trait common to the Filipinos, quick-service brand Chowking recognizes that they celebrate their 25th anniversary.

Chowking raises the bar with its passion of serving a wide range of delicious, great value chef-inspired Chinese meals.
Gerald Anderson, Kim Chiu, Bea Alonzo, Efren Penaflorida, Jr.

Moreover, Chowking also presented its new generation of brand advocates in the persons of Gerald Anderson, Kim Chiu, Bea Alonzo, Efren Penaflorida, Jr. and Orange Chicken man Jericho Rosales.
“We selected five outstanding individuals who commonly share compelling success stories. These outstanding individuals: Jericho Rosales, Gerald Anderson, Kim Chiu, Bea Alonzo, and CNN Hero of the Year Efren Penaflorida Jr.,...all shine not just as stars, but as true inspirations for millions of people in the country today who also long to uplift their lives...And that is why they were all chosen to be the best spokespeople of our mantra ‘Tikman Ang Tagumpay’...They are living proof that with the right ingredients, nothing is impossible,” Chowking Marketing Director Edward Arandia shares.
Chowking Tender Beef Broccoli

Chowking also introduces their latest offering - Tender Beef Broccoli. It's a set of beef slices with oyster sauce and freshly-cooked broccoli. At P99, it comes with a drink. You  have the option to get the P125 lauriat with pancit canton, chicharap, fried dumpling, buchi, plain rice and a drink. It's a good deal just by adding P26.
We want to position Chowking not only as a brand that serves quality and modern Chinese food, but also a brand that enables the working man to achieve success and share this same success with their loved ones.” adds Chowking Marketing Head Francis Flores.