Erwan Heussaff Announced as: Buhay Carinderia Online Content Creator

Celebrity foodie and host Erwan Heussaff opened a pop-up carinderia, for one day last year, to promote his newest online game - that is when the organizers of this year’s “Buhay Carinderia…Redefined” immediately knew whom to tap as their Content Creator.

Celebrity Erwan Heusaff (photo form his IG account April 7 post)

Buhay Carinderia & Erwan Heusaff

Being a restaurant and bar investor, an online personality, the husband of actress and TV host
Anne Curtis as well as the brother of actress, TV host Solenn Heussaff; he has managed to
create his food and beverage niche. After all, his blog “the fat kid inside” has been viewed by
millions since 2011, his Facebook page has about 1 million likes, 1.14 million followers on
Twitter, half a million subscribers on youtube and 1.9 million more on Instagram.

But there’s more to Erwan Heussaff to just internet popularity.

He has long been an advocate of healthy and affordable eating, his recent crusade where he came up with a P150/day meal plan, to prove that if you eat local, you don’t need to break the bank, only endeared him to more Filipinos. A quick look at his Youtube channel will also quickly prove that he is making lots of shows in the Philippines, from travel to food to farming and sustainability, a true love for country resonates in his content.

“I may not be a Filipino food expert yet, there are so many dishes that I still need to discover, but I’m curious to keep learning and I am a staunch advocate of our culinary culture.” Says Erwan.

He also recently produced a show, called Origins, which is all about 8 different provincial areas in the Philippines, where Erwan showcases everything from fishing for Octopus with the Dumagats in Isabela, to spending hours on a boat with fishermen trying to catch Dorado in Batanes, to documenting the rice harvest festivals in the Mountain Province. This show was shot for the American market and will soon be distributed by an International Network.

Buhay Carinderia Redefined

'For us, he clearly represents the ‘Buhay Carinderia…Redefined’ advocacy: to focus and
understand the history of local dishes; to popularize the use of natural and native ingredients;
and to accentuate Filpino home-cooked flavours,” explains Linda Legaspi, organizer of the
annually held event.

Congratulations to Department of Tourism for the Buhay Carinderia project and to Erwan Heussaff as its Online Content Creator.